1 Organisational instrument - to measure an organisation’s collective culture style in terms of market responsiveness and customer centric behaviours. I.e. a cultural change tool.
2. Group instrument - to measure a team or business unit’s collective thinking style in terms of market responsiveness and customer centric behaviours. I.e. a team coaching tool.
Future development is focused on Customer Centric Leadership at the individual level:
Individual instrument - to measure say a leader’s or any individual’s thinking style in terms of market responsiveness and customer centric behaviours. I.e. a one on one coaching tool.