MRI Benchmark Help Portal

Introduction to the MRI Benchmark Help Center 1

• Help Center for the MRI Benchmark

Instructions - How to use the MRI Benchmark application 15

• 3 easy steps to run the MRI Benchmark Assessment. (Video and Text)
• How to prepare to run a MRI Benchmark Assessment. (Text)
• How to add Respondents (Video)
• How to launch a Campaign (Video)
• How to close a campaign and download a report. (Video)

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The Market Responsiveness Index (MRI) What it is and how it works 18

• What is the MRI Assessment?
• What does the MRI measure?
• What are the 8 Dimensions measured by the MRI?
• How are the 8 Dimensions measured?
• How are the 8 factors linked to business strategy and performance outcomes?

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MRI Benchmarking FAQS 13

• How was the benchmark database developed?
• What statistical testing was conducted to determine the factor's relationship with business performance?
• How does the benchmark change?
• Do you have industry level benchmarks?
• Do you have country level benchmarks?

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General FAQs 31

• How much of leadership’s time is involved in creating a customer culture?
• Isn’t Customer Insight and Foresight going to lead to ‘customer following’ and generic innovations? Can customers really tell you what your next product should be?
• What dimension of the MRI Benchmark model has been found to influence business performance the most?
• Diagnosis is one thing, but how do I take action on the results?
• Can the MRI be used as a recruitment tool to enable us to evaluate the culture of new hires?

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