MRI Benchmark Help Portal

A leadership and employee assessment tool that measures the perceived level of customer-focused behaviours (culture) that a business, function or team act...

It measures 8 specific customer focus behaviours that have been proven to drive business performance (productivity, growth, profit etc). Low scores ...

5 Externally Oriented Behaviours: Customer Insight – relates to ability to keep current customers and satisfy them Customer Foresight –abili...

The team at MarketCulture undertook a 3 year study to answer the question, does customer centricity matter to business performance? As pa...

· Customer insight and foresight relate primarily to a revenue growth strategy. Interestly, customer insight also predicted higher employee satisfaction ...

A cross-sectional analysis of the foundation study database from which the MRI tool was developed showed that companies that had a 10% higher MRI had ...

Because we know that a customer-centric culture drives future profit and sustainable growth. We also know that in most organisations customer...

There are a number of options depending on where the client is in their customer centric journey. A standard implementation flow is as follows...

The MRI scores are shown as percentiles in the database providing a benchmark against other organisations. See diagram below: ...

Helps people understand what customer centricity really is Creates a unified and agreed focus on the customer Enables customer focus to be...