First of all, you are to be commended for recognizing the benefits of optimizing your organization’s culture.
However, not all cultural elements are linked to creating a sustainable competitive advantage, that’s where the MRI comes in.
The MRI is the only benchmarking tool available that is focused solely on the elements of culture linked to creating a sustainable competitive advantage. Where your current initiative is addressing the traditional elements of culture – and rightfully so – the MRI is a focused examination of the elements the research has shown to be key drivers of market and financial success.
And the MRI is not in conflict with your current initiative – it leverages it for
greater effectiveness by comparing your culture with top performing firms.