MRI Benchmark Help Portal

To be successful we would want the team to focus reasonably intensely during the first 6 month kick-off phase. This ensures the program is not seen as &qu...

No and no.  The customer most likely cannot tell you what the next product should be or where competitive advantage can be found. Input from custo...

All the dimensions of the MRI model have been proven to correlate strongly with at least one key performance metric. Fundamentally, it has be...

The MarketCulture MRI Benchmark tool is only the first step in a cultural change process.  The visual presentation of results provides a good over...

The MRI has been designed to measure the culture of existing work groups in organizations. Responses are confidential and reported for groups not les...

Yes, cultures can often vary from one group to another within an organization.  It is possible to work on improving the market culture of one part...

If you collect information from a work-group within your organization, say a 10-person sales team, then you can use the data to say something about that...

This depends on a number of factors such as the strategic importance (is it a CEO led strategic initiative), the level of commitment of the senior leade...

The short answer is everyone that has an impact on the customer. In most organizations this is everyone, it may be a direct interaction or it may be an ...

First of all, you are to be commended for recognizing the benefits of optimizing your organization’s culture.   However, not all cultural elements...