We see the two models as complementary.
Positioning:
We position the MRI as the org wide “how we drive capability/focus/efforts/customer centric behaviour”, within the BLUE constructive styles from the OCI model – Achievement, Self Act, Humanistic Encouraging and Affiliative.
Comparison (Thanks to Greg Tye, Sydney based Accredited Partner)
A pdf of this comparison is also attached
Examination / Measures |
MRI |
OCI |
| How members of an organisation see and experience its culture. |
Yes |
Yes |
| Strategic examination of where an organisation is at present in terms of customer-centric behaviours and market responsive preparedness. |
Yes |
No |
| High statistical correlation of culture to performance |
V. High |
High |
| Distinct traits / business imperatives that an organisation might be expected to adopt in terms of its customer culture. |
Yes |
No |
| Reveals generally where an organisation’s people focus is strong / weak and how it affects their performance, motivation and job satisfaction. |
No |
Yes |
| Reveals specifically where an organisation’s customer focus is strong / weak and how it affects market responsiveness and business performance. |
Yes |
No |
| Provides a roadmap for strategic and customer cultural change – specific focus points – clarity on where to create a superior customer value |
Yes |
No |
| Internal factor - Strategic Alignment |
Yes |
No |
| Internal factor - Empowerment |
Yes |
No |
| Internal factor – Cross Functional Collaboration |
Yes |
No |
| External factor – Customer Insight |
Yes |
No |
| External factor – Customer Foresight |
Yes |
No |
| External factor – Competitor Insight |
Yes |
No |
| External factor – Competitor Foresight |
Yes |
No |
| External factor – Peripheral Vision |
Yes |
No |
| Specific verbatim recommendations / feed-forward from staff in all areas of the business on all above 8 factors |
Yes |
No |
| Leaders’ cultural response - breakout |
Yes |
Yes |
| Business Unit’s / Team’s cultural response - breakout |
Yes |
Yes |
| Organisation’s overall cultural response - breakout |
Yes |
Yes |
| Survey ease and speed |
25 mins |
45mins |
| Stretching benchmark against the world’s best customer-centric organisations |
Yes |
Yes |
| Survey scores are transferred to a graph (Circumplex) to form a visual profile, or picture, of an organisation’s current culture. |
Yes |
Yes |