The Market Responsiveness Index (MRI) What it is and how it works

Who should be surveyed?
Everyone in your group and subsequently across the entire organization because it measures the culture of the organization – it is cultural, not functiona...
Tue, 18 Oct, 2016 at 6:14 PM
What is the sample size?
Sample size should be as close to 100% of the target work group (function, business unit) as possible. We are measuring cultural behaviours, ...
Tue, 18 Oct, 2016 at 7:30 PM
Where should we start?
Ideally start with a Leadership MRI Usually the senior leadership team wants to do this as a group. This might number 10-60 people depending on the ...
Tue, 18 Oct, 2016 at 7:30 PM
What do I do with the results?
The results are part of a proven framework and roadmap for creating a superior customer-centric culture with measurement along the way that benchmar...
Tue, 18 Oct, 2016 at 7:30 PM
How flexible is the use of the MRI tools?
Our goal was to produce a tool that would meet varying needs to drive customer centricity across an organisation. With that in mind we built...
Tue, 18 Oct, 2016 at 7:31 PM
At what levels of the organisation can the tools be applied?
1 Organisational instrument - to measure an organisation’s collective culture style in terms of market responsiveness and customer centric behavi...
Tue, 18 Oct, 2016 at 7:31 PM
What is the difference between customer experience and customer culture?
"Customer Experience (CX) is defined as how customers perceive their interactions with your company." – Forrester “Customer Cultu...
Tue, 18 Oct, 2016 at 7:31 PM
How much does the MRI Benchmark cost?
Pricing is based on the number of users you want access to controlling the MRI Benchmark application. We have pricing for 1, 3, or 5 users. A user license p...
Mon, 25 Mar, 2024 at 11:03 PM