General FAQs
The Customer Responsiveness Index (CRI) is designed for government departments that want to focus on their "customers" only. For many government...
Thu, 19 Jan, 2017 at 1:26 PM
The MRI is an organisation wide customer-centric culture assessment i.e. how employees completing the assessment see the business from their perspective, sh...
Thu, 23 Feb, 2017 at 12:23 AM
We see the two models as complementary. Positioning: We position the MRI as the org wide “how we drive capability/focus/efforts/customer centric beh...
Tue, 14 Mar, 2017 at 10:25 PM
We see market orientation as the academic underpinning of the more commercially acceptable term "customer culture". When we started promoting ...
Tue, 28 Mar, 2017 at 5:12 PM
Many companies are using NPS as a way of measuring the outcome of delivering a customer experience whether it be good or bad. Its is based on a core qu...
Tue, 2 May, 2017 at 6:23 PM
One of the keys to mindset change occurs when people (especially those in non-customer facing roles) listen to customer feedback in relation to their role an...
Mon, 19 Jun, 2017 at 11:50 PM
The Discipline of Market Leaders book outlines the Treacy and Wiersema model. It argues that companies can develop strategy around 3 areas - customer intima...
Tue, 1 Aug, 2017 at 3:31 PM
One of the issues in hospitality is staff turnover and part-time staff. This causes inconsistency of service and lack of shared culture - also lack of train...
Thu, 24 Aug, 2017 at 12:45 PM
Data Encryption: MarketCulture encrypts data in transit using SSL/TLS protocols, ensuring that email addresses are secure during transmission. Secure Data...
Wed, 19 Jun, 2024 at 3:07 AM
Deleting assessment data from within your account You can delete assessments and data from within your account. Once deleted from your account, the assess...
Wed, 19 Jun, 2024 at 3:02 AM