General FAQs

What measures do you take to protect the confidentiality of respondents?
The MarketCulture MRI Benchmark does not track individual respondents, nor does it ask for any information about the respondent’s identity. In addition,...
Tue, 18 Oct, 2016 at 7:45 PM
In academic terms, what is “organizational culture?”
An academic (Edgar H. Schein, Organizational Culture and Leadership, 3rd Edition) definition of organizational culture is as follows:  “Organizati...
Tue, 18 Oct, 2016 at 7:47 PM
In pragmatic terms, what is “organizational culture?”
Organizational culture is: “the way we do things around here.” “A corporation’s culture is what determines how people behave when they are n...
Tue, 18 Oct, 2016 at 7:48 PM
Why is organizational culture so important?
Operating a business is all about making decisions. It’s about deciding what to do, how to do it, and even what not to do. The decisions range from the ...
Tue, 18 Oct, 2016 at 7:49 PM
How is the MRI different from the Denison Organizational Culture Survey (DOCS)?
To put it simply, DOCS measures aspects of culture that relate to how well an organization does things. The MCB measures aspects of culture that relate ...
Tue, 18 Oct, 2016 at 7:50 PM
What specific services does MarketCulture provide to enable the change necessary to build a market orientated culture?
MarketCulture's core capabilities involve: Measuring and Reporting on Culture,  Consulting on structuring a change management effort, usi...
Tue, 18 Oct, 2016 at 7:53 PM
Does the MRI account for bias introduced by discrepancies between stated and actual behavior?
In conducting the survey, we do everything we can to avoid this type of bias.  As an example of what is currently done, employees are not asked to...
Tue, 18 Oct, 2016 at 7:55 PM
Are some dimensions of the MRI more important than others?
It's important to emphasize that the value of the MRI is in the model as a whole, the complete model, not in any dimension separately.  Althou...
Tue, 18 Oct, 2016 at 7:58 PM
What are some of the key success factors in selling the MRI?
Recipe for Success MRI Success Always engage MC in the selling process   High  Never tr...
Sun, 20 Nov, 2016 at 2:32 PM
What’s the Difference Between MRI and NPS?
Yes NPS is similar in terms of the HOW and WHAT but the WHY behind assessing a company culture via the people within the organisation, who directly experien...
Sun, 28 Aug, 2022 at 10:26 PM